The people who read these things don’t care about awards. I’ve never read a book or watched a film or listened to music because it won an award. In fact, these days an Oscar or a book award is a sign that some work has passed some pc test or included the ‘right’ sort of demographic favoured by cultural Marxists, and is a trigger that warns against wasting time with it. Not representing the World Fantasy Award might give Lovecraft sales a boost, if it has any effect at all. Left-wing censorship is rapidly backfiring on the arrogant representatives of the New World Order.